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April 23, 2004
Some miscommunication caused the 2 Fun hulls
to be molded with a finished weight of 21 pounds. The “shot
weight” was supposed to be 21 pounds giving you a hull weight
of 20 pound after the cockpit is trimmed out. This meant that the
assembled weights of the 2 Fun were 27.5 pounds (1.5 pounds more
than we promised). Although this is still many pounds lighter than
anybody else; it not what we promised. We turned 20+ first quality
kayaks into demo boats today. It was an easy call only because we
made a promise and will do anything in our power to keep it. If
a boat is 1.5 pounds heavy, it is not first quality, period. Quality
over quantity is what we will shoot for in everything we do. Less
dealers, less boats molded, more focus on each boat. The downside
is that you can’t find your favorite Jackson Kayak in any
color you want in any store you wander into without either waiting,
ordering it, or getting lucky. Yes, we will get over the hump quickly
and you will have your boat at your favorite dealer soon. You will
still have to order your favorite color probably.
I hope you don’t mind this business strategy.
We figure that you believe in our promises, and we will live up
to our word, because we have plenty more coming your way in the
next 25 years!
EJ
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